Alex joined ERA with 20 years of marketing experience gained across a broad range of markets in the UK and Europe. Initially working in account management for automotive and telecommunications clients, his career developed through a number of Thames Valley agencies to culminate in consultancy positions with technology, retail and retail property investment clients.
Alex’s consultancy experience has honed analytical and communication skills allowing him to engage with senior stakeholders to gain an in-depth understanding of business objectives and associated challenges. His big picture approach has resulted in a number of long-term positions advising business owners on realising their strategic goals specific to defined critical benchmarks. With an ability to combine analysis with lateral thinking, and excellent relationship management, he has a proven track record of delivering successful initiatives for clients across Europe.
His history of driving return on investment and maximising the impact of budgets ranging from £100k to £5m+ made him a natural fit for ERA, bringing a passion for running super-efficient projects, identifying areas to improve process and limit expenditure.
Core Skill Set:
- Marketing strategy development
- International marketing consultancy
- Agency business development
- Brand planning, development and implementation
- Stakeholder engagement
- Budget management
- Retail Property marketing: UK and Europe
- Financial Services
- Sierra Balmain (formerly Balmain Asset Management)
- Tristan Capital LLP
- Resolution Properties
- The Lexicon, Bracknell
- Lock N Charge
- Sauter UK
“Alex’s understanding of our business needs as well as those of our clients has allowed us to focus on the critical areas that have helped keep our business profitable in this uniquely challenging environment.” Gareth Slaughter, Founding Partner, CAKE