Client relationship manager
Derek has 25+ years of Advertising experience. His Production, e-Commerce and Media background stood him in good stead during his years at board director level for one of the largest agencies in the Midlands.
Derek has in depth knowledge of planning and buying across all Marketing & Advertising media’s. Well versed in developing strategic partnerships at both client & supplier levels his ability to manage, optimise and create campaigns led to him working with, and helping to develop, a significant number of major high street brands
Derek has managed and monitored the commercial development of an impressive portfolio of clients taking specific responsibility for TV, Radio, Digital, Media, & Print production. Liaising with both suppliers and clients he managed all aspects of cost and production control ensuring that the high quality standards expected by the brands were met along with strict deadlines normally involved.
His breadth of knowledge of the Advertising arena combined with his role in Expense Reduction Analysts allows him to take a commercial and impartial view of our Clients’ Advertising spends & services.
Utilising this background knowledge, Derek is able to ensure best value is obtained across all areas of Advertising and Marketing spend.
Using his knowledge, experience and the market visibility obtained from working with a broad spectrum of clients across all market sectors, Derek can measure the value clients obtain in this area with a view to achieving savings which can either be applied directly to the bottom line or used to add additional value to the marketing pound.