Has Innovation Accelerated IT Commoditisation?

According to Gartner, 78% of CFOs and Financial Leaders plan to maintain or increase investment in digital technologies in the next two years. The findings also indicate that CFOs view technology as a key to mitigating inflation and are planning cost reductions in other areas to support this activity.

It’s not just inflationary pressures that are driving this activity. It has been shown that companies that drive the right digital investments have a 2.7x higher customer retention, 1.6x higher customer satisfaction rate and a 1.9x higher average order value.

A great digital experience can also lead to consumers spending more, with 67% of consumers spending more with leading digitalised companies – making them 3x more likely to outperform their industry peers in terms of revenue and margin growth.

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"Gartner says 78% of CFOs will increase or maintain enterprise digital investments through 2023 even if inflation persists."

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