Navigating-market-trends-and-supplier-dynamics-in-packaging

Navigating market trends and supplier dynamics in packaging

Created by Iain Clements.

For years, I’ve been vigilantly tracking market trends, enabling us to apply strategic price reductions to our ongoing projects.

This proactive approach has allowed us to engage in more effective negotiations with suppliers, securing more favourable rates. This has been particularly noticeable in the post-pandemic market dynamics which have been characterised by considerable fluctuations. By keeping a close eye on these shifts, we’ve identified significant opportunities for cost savings. This was especially pronounced at the onset of 2023, when we noticed a marked decrease in market prices, allowing us to further challenge our suppliers and enhance our cost-efficiency measures.

In recent ventures initiated in the latter half of 2023, I observed there had been a reluctance among suppliers to lower their prices within the first six months, despite the opportunity to do so. This highlighted a gap in market responsiveness when buyers weren’t as in touch with the market trends.

Enabling Strategic Price Reduction within Packaging

We’ve also embraced innovative solutions, such as adopting performance film for pallet wrapping. This thinner yet equally strong film reduces plastic usage, aligning with sustainability goals, as well as reducing the cost per pallet wrapped. In some cases, investing in new machinery to accommodate this film proved financially beneficial.

Machine financing options have also been a focus. We’ve observed clients paying premium prices for products from machine manufacturers or committing to exclusive purchase agreements that proved costly in the long run. By reevaluating these agreements, we’ve identified significant savings, such as reducing pallet wrapping costs from £1 per operation to a mere 25p, resulting in annual savings of approximately £50k for one client. Owning a machine would abolish the per-cycle charges and open up avenues to negotiate over wrapping film costs with different suppliers. Making this choice is not always black and white. As experts, we possess the skills to evaluate these intricate details.

Selecting the appropriate supplier has been crucial. Some clients faced challenges with manufacturers unwilling to hold inventory, forcing them to purchase in bulk without the necessary storage space. Conversely, others incurred unnecessary costs by opting for merchant services that offered stock storage, which they didn’t need due to ample space and rapid usage rates. Streamlining suppliers from seventeen to a select few for a client’s £100k spend not only saved them money but also valuable time, showcasing the importance of strategic supplier selection.

In terms of pallet usage, we’ve advised clients on optimising their choices based on their actual requirements, shifting from heavy-duty pallets to medium-weight ones for the majority of their needs, thus achieving cost savings without compromising on functionality.

Illuminating Opportunities

Our approach extends beyond seeking better prices to reevaluating product specifications, such as box design and size, to ensure they meet client needs efficiently, potentially reducing the variety and quantity of boxes required, leading to further savings and reduced storage needs.

In conclusion, market dynamics, especially post-pandemic, have seen significant fluctuations. By closely monitoring these changes, we’ve been able to identify opportunities for cost savings, particularly noticeable at the start of 2023 when market prices dropped.

However, rather than just negotiating better deals with current suppliers on a “like for like” basis, we also consider options from multiple sources to determine the most suitable solution, from the most suitable supplier to best meet our clients needs.

Contact Iain Clements

 

iain-clements

Iain Clements

Packaging Specialist

Phone: 07503 167547
E-mail: iclements@eragroup.com